Master of Science in Marketing Management

Program Objectives and Description

The program is designed to provide competencies to future professionals in marketing management to serve business at the local and international context. It is a professionally tailored program to meet the demand for well trained and skilled marketing managers who can apply a critical academic level of thinking; in the analysis of marketing theories, models and techniques. Graduates will be able to select, apply and adapt generic marketing theories, models and techniques to the Tanzanian context; and demonstrate analytical, planning, implementation and control competencies in marketing related functions.

Master of Science in Marketing Management
Semester I Semester II Semester III

BUS 5011

Marketing Management

BUS 5052

Consumer Behavior


BUS 5021

Strategic Business Management

BUS 5062

Services Marketing

BUS 5521

Marketing Communication

BUS 5042

Theories of Entrepreneurship &Small Business Management

BUS 5511

International Marketing

BUS 5032

Business Research Methods

ECO 5011

Managerial Economics



PUB 5012   Organization Behaviour & Human Resource Management

LOG 5012   Strategic Procurement & Supply Chain Management

ICT 5012     Information Technology Management


Mzumbe University,
Dar es Salaam Campus College,
Upanga Area Plot No. 941/2 Olympio Street,
P.O.Box 20266, Dar es Salaam, Tanzania
General Line: +255 (0) 22 2152582,
Direct Line: +255 (0) 22 2152586,
Fax: +255 (0) 22 2152584/2150398,
Cell: +255 (0) 689 455 588,
Email: This email address is being protected from spambots. You need JavaScript enabled to view it..

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