Program Objectives and Description
The program is designed to provide competencies to future professionals in marketing management to serve business at the local and international context. It is a professionally tailored program to meet the demand for well trained and skilled marketing managers who can apply a critical academic level of thinking; in the analysis of marketing theories, models and techniques. Graduates will be able to select, apply and adapt generic marketing theories, models and techniques to the Tanzanian context; and demonstrate analytical, planning, implementation and control competencies in marketing related functions.
| Master of Science in Marketing Management | ||
| Semester I | Semester II | Semester III |
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BUS 5011 Marketing Management |
BUS 5052 Consumer Behavior |
Dissertation |
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BUS 5021 Strategic Business Management |
BUS 5062 Services Marketing |
|
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BUS 5521 Marketing Communication |
BUS 5042 Theories of Entrepreneurship &Small Business Management |
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BUS 5511 International Marketing |
BUS 5032 Business Research Methods |
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ECO 5011 Managerial Economics |
ELECTIVE | |
Electives
PUB 5012 Organization Behaviour & Human Resource Management
LOG 5012 Strategic Procurement & Supply Chain Management
ICT 5012 Information Technology Management